Be Your Own PR Expert

Be Your Own PR Expert

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Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications. Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications.The design story Storyline: Another breakthrough in design of a a#39;must havea#39; product. Target media: ... Possible approach: Product story angled around how the new product solves the problem of unsightly office equipment invading the home.


Title:Be Your Own PR Expert
Author: Bill Penn
Publisher:Cengage Learning EMEA - 2004
ISBN-13:

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