Donor-Centered Planned Gift Marketing
... 148 deferred, 27 as deferred gifts, 11 expectation of ask for, 186 formula for, 216 identify donors of, 25a57 percentage of Americans with ... 27a31 databases for, 36 economic comfort level of, 29 factors impacting ability, 33a37 factors impacting propensity, 38a44 factors ... 92a95 cheat sheets, 264 circular process, 30 effective program, 17 familiarity with term, 90, 153 holistic approach to, 17 myths aboutanbsp;...
| Title | : | Donor-Centered Planned Gift Marketing |
| Author | : | Michael J. Rosen |
| Publisher | : | John Wiley & Sons - 2010-11-29 |
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