Management and Marketing of Services

Management and Marketing of Services

4.11 - 1251 ratings - Source



This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.III Sequential customized service design Examples: Appliance and car repair, dry laundry, freight transportation, cleaning, ... retail stores, car rentals C F B IIII Reciprocal service designs Examples: Psychotherapy, medical care, legal advice , anbsp;...


Title:Management and Marketing of Services
Author: Peter Mudie, Angela Cottam
Publisher:Routledge - 2010-10-13
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA