Managing in a Global Economy: Demystifying International Macroeconomics

Managing in a Global Economy: Demystifying International Macroeconomics

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Written specifically for MBA students, this Second Edition of MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS presents macroeconomics in the context of models for decision-making and offers a strategic business focus. With business applications, concrete business examples, and an approach to macroeconomic theory via markets, Marthinsen demonstrates how macroeconomics can help leaders make better business decisions. The book helps students grasp practical big picture concepts, nurtures an understanding of what causes macroeconomic variables to change, and relates these changes to issues confronting managers. Marthinsen integrates the three major macroeconomic sectors (the real goods market, real loanable funds market, and foreign exchange market) in a user-friendly way. Liberating readers from dry, overly complex macroeconomic models, Marthinsen uses theory only as a means to an end for practical understanding and includes a minimum of math. Real world business examples show how economic shocks, such as monetary and fiscal policies or shifts in international capital flows, affect management decisions. Keeping readers visually engaged with strategic use of figures, tables, charts, and illustrative exhibits, MANAGING IN A GLOBAL ECONOMY emphasizes the interaction among markets and equips MBAs with a macroeconomic perspective that will last (and be used) for years. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). ... 95 explanation of, 92a€“93 importance of, for managers, 95a€“97 indicators, 58n11, 97 macroeconomic variables, 95a€“97, 96f measurement of, 93a€“95, 94f, 107 predictability, 97 real GDP and, 94a€“95 real risk- free interest rate and, 337a€“338 taming of, 110a€“113, ... 332 Business plan, xvi, xix, xx, 2, 4, 5, 717, 719, 763, 770 Business planning documents, 5 Business sector definition, anbsp;...


Title:Managing in a Global Economy: Demystifying International Macroeconomics
Author: John Marthinsen
Publisher:Cengage Learning - 2014-02-25
ISBN-13:

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