Conflicting Accounts

Conflicting Accounts

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A case study of Saatchi a Saatchi--the world's largest ad agency in 1994--shows how expensive miscalculations and ineffective management brought about the decline of the agency, which rose again from the ashes in the form of a new agency. Reprint. 25, 000 first printing.In 1986, Dancer Fitzgerald was the thirteenth largest advertising agency in the United States with billings of $876 million and clients including Procter aamp; Gamble, General Mills, Toyota, Sara Lee, and Nabisco. Dancer Fitzgerald appealed toanbsp;...

Title:Conflicting Accounts
Author: Kevin Goldman
Publisher:Simon and Schuster - 1998-01-06

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