Ford tough

Ford tough

4.11 - 1251 ratings - Source

Profiling the first Ford family member to run the auto manufacturer since 1979, this portrait of a forward-looking car maker reveals Bill Ford as an environmentalist and a compassionate man who has begun to rebuild the company's reputation.In its brief but severe period of distraction, Ford Motor Companya#39;s processes had scattered and program development had ... even amid the chaos, Ford aquot;had good , bright peopleaquot; and if you aquot;bring people back to the prescriptive manual, it tends to work. ... When quality slips, like it did when Ford launched its Focus car in 1999 and experienced numerous subsequent recalls, Ford loses aquot;loyalty, sales, andanbsp;...

Title:Ford tough
Author: David Magee
Publisher:Wiley - 2005

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