Global Search Engine Marketing

Global Search Engine Marketing

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Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach qallq your most profitable customers and prospects--qwherever they are!q Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!Another common mistake is to group a€œsimilara€ countries into buckets. For instance ... This is a problem because aside from accent, many random words are used differently in each country, ... In Spain, the Pajero is now known as the Montero.

Title:Global Search Engine Marketing
Author: Anne Kennedy, Kristjan Mar Hauksson
Publisher:Que Publishing - 2012

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