4.11 - 1251 ratings - Source

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called qidea gurusq by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.... of information/data, 50 Invitation, noninvitation, 53a€“54 Iron Computer, 209 JC Penney, 93 Jiffy Lube, 127 Johnson, Magic, 77 J.P. Morgan, ... 151 Kellogga#39;s, 28, 186 Kimberly-Clark Corporation, 89 Kmart Blue Light Specials, 181 Knoblauch, Chuck, 135a€“136 Kodak, 90 Koop, ... 112a€“114 possibilities, 109a€“112 sensory sensation, 116a€“118 Manual labor, substituting, 67a€“68 Mark, Ruben, 71a€“72 Maryland, anbsp;...

Author: Steve Rivkin, Fraser Seitel
Publisher:John Wiley & Sons - 2002-10-15

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